Baiona is a municipality of Galicia South West Coast which has both natural and marine protected areas and it is part of Natura 2000 network. Baiona shows a long-standing commitment to quality tourism and actively supports the certification of local tourism businesses. The two beaches Os Frades and A Ribeira were the first two beaches to become smoke-free in Galicia. Now, all of the beaches are declared smoke-free.

In 2018, five out of the six beaches and one marina were awarded Blue Flags. Baiona made beaches accessible to visitors with a physical disability and founded an adapted sailing school for physically and mentally disabled would-be sailors. In 2013 and 2016, Baiona received the first QualityCoast Gold Award in Galicia.

This destination participated in the 2019 Sustainable Top 100 Destination Awards at ITB Berlin and was the 2nd winner of the Best of Seaside awards category.

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