The town that, as early as in 2007, won a bronze medal at the European Entente Florale competition and a special award, the only one given in Europe that year, for the well-maintained banks of the River Krka. The award from Harrogate is considered a confirmation that this focus is correct, namely that Novo Mesto uses ecological, sustainable, cultural, tourist, and civilisational reasons to form an image of a modern and well-maintained European town, which is aware of the significance of responsible tourism and implementing sustainable policies.

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